Beginning in September, the American Statistical Association (ASA) and the Royal Statistical Society (RSS) will join forces to co-publish Significance, a high quality, highly respected and well circulated publication that is directed not only to statisticians but also to the general public interested in statistics and the analysis and use of data. The quarterly magazine, which the RSS has published since 2004, uses non-statistical language to communicate and demonstrate, in an entertaining and thought-provoking way, the practical use of statistics in all walks of life and to show how statistics benefit society.